↗ Art Direction
↗ Brand Identity
↗ Web Design
↗ Product Design
↗ Motion Design

READY, SET, GHOST

↗ THE GOAL
The objective was to create an interactive, immersive race experience that extended beyond the virtual platform on Strava, aimed at engaging participants across 12 North American cities. Additionally, the event was designed to appeal to a broader audience, including a focus on increasing awareness of lululemon’s men’s collection through targeted branding and experiences that resonated with male participants.

As the lead creative, I was responsible for developing the entire visual identity of the Ghost Race. Inspired by nighttime running, I crafted a monochromatic theme using reflective ink and neon graphics. I created an animated logo and designed a cohesive set of assets, including website visuals, storefront branding, social media templates, Instagram Stories animations, clothing designs, & merchandise. Working closely with copywriters, we developed an engaging and playful strategy that resonated with participants and amplified excitement across platforms. Each element was designed to connect the digital and physical aspects of the race, creating an elevated, unified experience for participants across North America.

Client Lululemon X Strava
Company Twice Brand
Art Director & Designer Anaïs Favier
Creative Director James Bateman

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