For the FA25 season, I collaborated with Nike’s Always On team — the in-house creative engine behind a vast range of Nike campaigns, from Air Max to Basketball, spanning multiple sport categories and product stories.
For this fall seasonal, my focus was on basketball, kids basketball, tennis, and different sportswear sets. I leaded art direction, collaborating closely with the creative, lighting, casting, and production teams to shape versatile imagery designed to live across Nike’s global ecosystem — including digital platforms, stores, and app.
Creative Director Jess Bond
Photographer Anthony Blasko
Talent Sanjita Nithyananthan, Braxton Paul, Davir Griffin, Daeshawn Montgomery, Tyla Michaels, Wesley Wu, Eden Hoogveld, Ahmad, Affrata
Art Director Anaïs Favier
Producer No Problemos / AP Studio / Steve Zafuto
Digi: Scott Mitchell
1st Assist: Greg Haerling
Producer April Beck
Production No Problemos / AP Studio / Steve Zafuto @bunkieb
Project Manager @teesasaurus
Casting Mollie Maguire
Nike Brand: Theresa Kattula, Steven Corbett, Mickey Dogra, Erika Joseph
Nike Global Post-Production & Icon Studios -
Post Producers: Ashley DeRosa / Joel Terry / Calvin Chen / Satinder Bawa
Retouchers: Pablo Jimenez / Ink Studio
Hair Stylist: Tara Jean
Hair Stylist: @hairby_sep
Make Up Artist: @zeniajaeger @johannanomiey
Stylist: @neelonoory
Styling Assistants: @michaelakrebs, @matttthewhammmmond,
@thingsrosemakes, @marnikaweiss @malcolmsmith
Set Designer: Chad Hanson
1st AD @luckyman11
Designer : Hanna Hart