Art direction for 10 categories within the HO25 Always On pod, including basketball, kids basketball, running, golf, and sportswear. Direction spanned pre and post production, in close collaboration with creative, lighting, casting, retouching, and production teams. The project generated a large scale image system designed for worldwide use across Nike digital platforms, retail environments, and the app.
Creative Director Jess Bond
Art Directors Anaïs Favier / Beth Bodie
Photographer Anthony Blasko / Vivian Kim
Talent Fangyi Jessica / John Deng / Jess Hunter / Ganna Bogdan / Hector Alcantar / Tyla Michael / Ahmad Bakhoud / Saika Charles / Zoey Perez / Suriya McGuire / Austin Wemberly / Haddon Park / Maxwell Fair / Ayodeji Bamgalu / Lexa Henwood / Monice Small
Producer No Problemos / AP Studio / Steve Zafuto / Mary Babcock
Digi Scott Mitchell / Al Quintero
1st Assist Greg Haerling / Sam Arehart Rivera
Producer April Beck
Production No Problemos / AP Studio / Steve Zafuto / Mary Babcock
Project Manager @teesasaurus
Motion Art Director McKenna Johnson
DP Bob Hoste
1st AC Mike Ciecirski
Casting Mary Babcock
Nike Brand Theresa Kattula, Erika Joseph
Hair Stylist @anitabujoli @hairby_sep
Make Up Artist: @zeniajaeger @johannanomiey
Stylist: @neelonoory
Styling Assistants: @michaelakrebs @matttthewhammmmond @thingsrosemakes @marnikaweiss @malcolmsmith
Set Designer: Jesson Moen
Nike Global Post-Production & Icon Studios - Post Producer: @LADYDERO Joel Terry @IAMCALVINCHEN @bawa_studios
Retouchers: @_MERCADO_NEGRO @INKRETOUCH
Editors: @BRANDONWSCHARF @LYNNBOUSQUET @EDITJONES
1st AD Dan Precious / Dan Hanson
Designer: Hanna Hart