For the HO25 season, I collaborated with Nike’s Always On team — the in-house creative engine behind a vast range of Nike campaigns, from Air Max to Basketball, spanning multiple sport categories and product stories.
For this holiday seasonal, my focus was on 10 categories from basketball, kids basketball, running, golf and different sportswear sets. I leaded art direction, collaborating closely with the creative, lighting, casting, retouching, and production teams to shape versatile imagery designed to live across Nike’s global ecosystem, including digital platforms, stores, and app.
Creative Director Jess Bond
Art Director Anaïs Favier / Beth Bodie
Photographer Anthony Blasko / Vivian Kim
Talent Fangyi Jessica / John Deng / Jess Hunter / Ganna Bogdan / Hector Alcantar / Tyla Michael / Ahmad Bakhoud / Saika Charles / Zoey Perez / Suriya McGuire / Austin Wemberly / Haddon Park / Maxwell Fair / Ayodeji Bamgalu / Lexa Henwood / Monice Small
Producer No Problemos / AP Studio / Steve Zafuto / Mary Babcock
Digi: Scott Mitchell / Al Quintero
1st Assist: Greg Haerling / Sam Arehart Rivera
Producer April Beck
Production No Problemos / AP Studio / Steve Zafuto / Mary Babcock
Project Manager : @teesasaurus
Motion AD: McKenna Johnson
DP: Bob Hoste
1st AC: Mike Ciecirski
Casting Mary Babcock
Nike Brand: Theresa Kattula, Erika Joseph
Hair Stylist: @anitabujoli @hairby_sep
Make Up Artist: @zeniajaeger @johannanomiey
Stylist: @neelonoory
Styling Assistants: @michaelakrebs @matttthewhammmmond @thingsrosemakes @marnikaweiss @malcolmsmith
Set Designer: Jesson Moen
Nike Global Post-Production & Icon Studios - Post Producer: @LADYDERO @JOELTERRY @IAMCALVINCHEN @bawa_studios
Retouchers: @_MERCADO_NEGRO @INKRETOUCH
Editors: @BRANDONWSCHARF @LYNNBOUSQUET @EDITJONES
1st AD Dan Precious / Dan Hanson
Designer : Hanna Hart