Stretch that supports your strengths. This new gear is game on and off the court—just ask Pro Tennis Champion and Ambassador Leylah Fernandez.
Art direction for a full digital campaign with lululemon ambassador and professional tennis player Leylah Fernandez. I led concept, art direction, and post production, working collaboratively with Thompson Chan to shape a product focused narrative that balances on court performance with intimate portraiture. Campaign assets were developed for ecom, email, web, and social.
Photographer Thompson Chan
Ambassador Leylah Fernandez
Art Director Anaïs Favier
Producer Tristan Merrick & Bright Black Studio
Stylist Alexie Gray
Concept designer Carling Hind
Concept copywriter Siofan Davies