Sublimely soft, supportive bras. Elevate your range
of movement, and then your mindset.
Art direction for a lululemon campaign highlighting the softness of the Like a Cloud bra. We built an extra soft parachute set to reflect the product’s light, weightless feel. Creative direction from pre to post production, in close collaboration with designers, copywriters, retouchers, movement coaching, casting, and production teams. Assets were rolled out across digital campaigns and lululemon.com
Photographer Mackenzie Walker
Talent Fay
Art Director Anaïs Favier
Producer Jo Cheung
Set team Nicole Sjostedt
Lighting Primary
Casting Director Amanda Munoz
Stylist Alexie Gray
HMUA Maxine Munson
Concept designer Carling Hind
Concept copywriter Siofan Davies