↗ THE GOAL
Create a quick-turnaround campaign that highlighted lululemon’s diverse range of pants, focusing on comfort and versatility. Aimed at a Gen Z audience, the shoot needed to showcase the product’s functionality through dynamic, movement-driven visuals.
As the art director, I led the project from concept to post-production, managing a team responsible for shooting and editing all content. The copy direction was simple yet impactful, designed to resonate with a younger audience and emphasize the product’s adaptability. The end result was a visually engaging campaign that balanced product storytelling with energetic movement, capturing the attention of the target audience.
Photographer Thompson Chan
Talent Robyn, Juzar, Norbu, Logan & Kyla
Art Director Anaïs Favier
Producer Robyn Farnham
Lighting Don Loga & Kalden Dhatsenpa
Digitech Mackenzie Walker
Casting Director Amanda Munoz
HMUA Laurie Deraps & Maina Militza
Stylist Erin Johnson
Concept designer Carling Hind
Video Charles Vary
Video Editor Stephen Leck