Pickleball to post-win ritual, these skirts
are an 11 in versatility.
Art direction for lululemon’s entry into the pickleball space, shot in Venice Beach with photographer Hanna Sider. The imagery blended editorial and performance driven moments to position the brand naturally within the culture of the sport. Work developed collaboratively with copywriters, designers, retouchers, casting, and production teams from pre to post production. Assets were rolled out across digital marketing channels and the lululemon website.
Photographer Hannah Sider
Talent Ava, Lillian, Hurricane & Sanjita
Art Director Anaïs Favier
Producer Valesca Francois + Bright Black Studio
Lighting Paula Andrea + M. Anaya
Casting Director Amanda Munoz
Stylist Alexie Gray
HMUA Crystal Alliz Daja Hartman
Concept designer Carling Hind
Concept copywriter Siofan Davies
Creation designer Julia Vodarek