Pickleball to post-win ritual, these skirts
are an 11 in versatility.
↗ THE GOAL
Position lululemon as a top athletic brand for pickleball, a rapidly growing trend in North America, showcasing both style and performance.
As the art director, I led the creative vision from concept to execution. We cast professional athletes and set the scene in Venice Beach to capture the vibrant energy of the sport. A blend of editorial and active shots highlighted lululemon's ability to balance fashion and function, solidifying its place in the pickleball community.
Photographer Hannah Sider
Talent Ava, Lillian, Hurricane & Sanjita
Art Director Anaïs Favier
Producer Valesca Francois + Bright Black Studio
Lighting Paula Andrea + M. Anaya
Casting Director Amanda Munoz
Stylist Alexie Gray
HMUA Crystal Alliz Daja Hartman
Concept designer Carling Hind
Concept copywriter Siofan Davies
Creation designer Julia Vodarek