Art direction for Nike SP26 shot in Seoul, including basketball, training, running, kids basketball, and sportswear. Direction spanned pre and post production, in close collaboration with creative, lighting, casting, retouching, and production teams. The project generated a large scale image system designed for worldwide use across Nike digital platforms, retail environments, and the app.
Creative Director: Jess Bond
Photographer: Anthony Blasko
Talent: Jess Hunter / Elisa Nam / Tyla Michael / Billy Chan Park / Tsukasa Chiba / Atticus Sajor / Landyn Liu / Jay Kim Valentine / Amya Rochelle / Kaweika McKinley / Gene Nartey / Yuma Ogawa / Su Jin / Jacob Zegna / Minku Arisawa / Noma Han
Nike Athletes: Claire Prince / Soomin Yi / Maxime Krantz / Jay Lanning / Chan So Park
Art Directors Anaïs Favier / Victoria Mesenbrick / Steven Hoskins / Jordan Levinson
Producer No Problemos / AP Studio / Steve Zafuto / Mary Babcock
Digi: Scott Mitchell
1st Assist: Greg Haerling
DP Bob Hoste
1st AC Mike Ciecierkski
Producer Kevin Lennox
Production No Problemos / AP Studio / Steve Zafuto @bunkieb
Project Manager @teesasaurus
Casting Mary Babcock
Nike Brand: Theresa Kattula, Jasmine Leaptrot
Nike Global Post-Production & Icon Studios -
Post Producers: Ashley DeRosa / Joel Terry / Calvin Chen / Satinder Bawa
Retouchers: Pablo Jimenez / Ink Studio
Hair Stylist: @anitabujoli @hairby_sep
Hair Assist: @kayratheodore
Make Up Artist: @zeniajaeger @johannanomiey
Stylist: @neelonoory
Styling Assistants: @michaelakrebs, @thingsrosemakes, @marnikaweiss @malcolmsmith @kiah.thornton
1st AD Dan Hanson @haitinev
Designer : Hanna Hart